Primal Lifestyle have been the official distributor of Vibram's Fivefingers and barefoot running shoes to the UK since 2007. Fivefingers footwear was the brainchild of industrial designer RobertFliri. He proposed the idea to Marco Bramani, grandson of Vibram founder Vitale Bramani, who invented the first rubber soles used on mountaineering boots in 1936. As an avid sailor, Marco Bramani was immediately intrigued by the idea of footwear that felt more like a glove and worked like a second skin.
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