Primal Lifestyle

Primal Lifestyle have been the official distributor of Vibram's Fivefingers and barefoot running shoes to the UK since 2007. Fivefingers footwear was the brainchild of industrial designer Robert Fliri. He proposed the idea to Marco Bramani, grandson of Vibram founder Vitale Bramani, who invented the first rubber soles used on mountaineering boots in 1936. As an avid sailor, Marco Bramani was immediately intrigued by the idea of footwear that felt more like a glove and worked like a second skin. Fivefingers protected Bramani's feet from dangerous rigging and obstacles on board while delivering a surefooted grip on deck. Its patent-pending design provided greater dexterity, improving agility, balance and control. Drawing on his experience as a sailor and veteran of the footwear industry, Bramani worked with Fliri to refine Fivefingers into what it is today the first footwear to offer the sensation of going barefoot with the protection and security of a Vibram sole.