Pretty Ballerinas opened its first boutique at 34 Brook Street in Mayfair, London in February 2007, followed by stores in Pont Street, Belgravia and Threadneedle Street in The City of London. The year after saw the first retail outlets in continental Europe with two stores being opened in "Barrio Salamanca" the most famous shopping district of Madrid. The first stores in North America were opened to great fanfare in autumn 2009 in Montreal, Canada and at 1034 Lexington Avenue in New York.
2010 saw the first stores open in Asia (Taipei in Taiwan) and Eastern Europe (Zagreb in Croatia) as well as the first store in store in El Corte Ingles in Madrid, Barcelona and Valencia. In 2012 a second New York store was also opened just off Madison Avenue on East 67th Street and a second California store was opened in Santa Monica.
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