J Gane

In 1865 Miss Elisabeth New and Mr Samuel Lingwood founded the business which still bears their names, New & Lingwood. They subsequently married and laid the foundation on which the business still prides itself, unsurpassed quality of merchandise and truly personal service.

The company was formed in Eton to serve the scholars of Eton College, the most famous of English Public Schools, and soon gained official status as outfitters to the College, a great honour for the firm. For over 147 years New & Lingwood has served many thousands of Etonians, in many instances five or more generations of the same family, on the same site it has occupied since its foundation. This is a consequence of the high standards of quality and service that New & Lingwood have maintained.