It all started as an independent shoe shop in 1989 and there has been many positive changes helping to establish us as the only destination in Bedfordshire for quality ladies footwear. We aim toprovide an extensive range of ladies premium footwear, clothing, handbags and accessories. Visit our bright and welcoming shop in the lovely old arcade in Bedford town centre. All our products are carefully selected to offer individual style and quality.
Deelicious is the brainchild of shoe addict, Stephanie Novell. Initially started in 2011 from her home with the idea of bringing fabulous shoes to local ladies in their own homes by way of "shoeparties" (although she always had ambitions of having her own boutique). Starting out with just three brands (Ruby Shoo, Iron Fist and Tipsy Feet) the parties soon became a hit with the local ladies and expansion happened quickly with new brands joining the line up.