Snickers Direct

Enter your email address, and we'll send you an email with a link and instructions to reset your password. If you signed up without an email address (or removed it from settings), visit the FAQ. Snickers Workwear Limited was founded in Sweden in 1975, and since then has grown strongly so that today Snickers Workwear is one of Europe's leading brands in work wear and is represented in 15 countries. We manufactures and provide work wear for professional tradesmen and service people, our products are renowned for their quality, function and innovative solutions.

From 1959 to 1972 the founder of Snickers, Matti Viio, worked as an electrician - first building high tension lines and then installing domestic and industrial wiring. Technologically, a great deal happened in those years. Materials and tools evolved, as did the working methods. One thing didn't change: work wear. They were still just the same as in the mid-nineteenth century.