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SIMMI Shoes was founded in 1998 and has operated for more than fifteen years. Family plays a strong factor for the business as the name originates from the first granddaughter's name. Throughout the years SIMMI has gained contracts with reputable brands such as Converse All Stars, Vans, Birkenstock, Dr Martens, Hunter and Mel as well as launching their kids range.

The SIMMI logo changed to include the brands ethos 'Love Your Shoes' and that's exactly the message the business wants to put across. The heart of the business is to provide trend-led and affordable products for the fashion conscious.